About Us
Above depicts original owner Juanis (left) and the new owner Ashley (myself, right). From loyal client to proud owner, my love for the Beauty Cafe runs deep. I’ve always believed that a great salon is the heart of its community. As I take the reins, I am committed to maintaining the high standards set by the previous owner while introducing new ways to help you look and feel your absolute best in a warm and welcoming environment. I’m excited to build and share the next chapter of the Beauty Cafe with the Gulfport community and all of its visitors!
We are currently hiring new talented stylists to accommodate demand! Please call/email us to apply!
Meet the Stylist:
Juanis Coiffure
Juanis Coiffure, also known as Juana Brasser, is a Redken Artist, Certified Redken Color Expert, and respected Salon Educator with a deep passion for personalized hair care and modern color techniques. As the original visionary behind Beauty Cafe, a boutique three-chair salon in downtown Gulfport, Juanis brings the high-end flair of New York and L.A. to the Gulf Coast—with an added touch of espresso and champagne hospitality.
Opening during the challenges of the Covid era, Beauty Cafe quickly became a go-to destination for guests seeking top-tier services such as balayage, color correction, and advanced hair color techniques. Juanis's success lies not only in her technical mastery, but also in her commitment to creating a welcoming, customized salon experience for each guest.
With a focus on women's hair design, styling, and color balancing, Juanis takes great care in her consultation process—considering each guest’s lifestyle, from swimming and tennis to golf and outdoor activities, to ensure that every treatment is tailored to individual needs. Her dedication to excellence extends to her team as well, offering ongoing education rooted in her own expertise as a Redken Artist and Educator.
At Beauty Cafe, Juanis sets the standard for what a modern, luxury salon experience should feel like—highly personalized, expertly delivered, and always on the cutting edge of beauty.
Meet the Stylist:
Judie Ruiz
Judie Ruiz is a seasoned stylist with over 30 years of experience in the beauty industry. She began her career after graduating from Skelly Beauty Academy in Parma, Ohio, in 1995. Upon relocating to St. Petersburg, Florida, she furthered her education and earned another certification from the American Institute of Beauty in 2005.
From 2007 to 2018, Judie successfully owned and operated her own salon, building a loyal clientele and honing her craft. Since 2020, she has been a valued member of the Beauty Cafe Salon team, where she continues to share her passion and expertise.
Judie is certified in Keratin Complex and specializes in keratin treatments. Throughout her career, she has consistently invested in her professional growth by attending numerous advanced color and haircutting classes.
Born in the Bronx, raised in Cleveland, and now thriving in St. Petersburg, Judie brings a rich blend of cultural and professional experience to every guest she serves.